I led the brand from naming and positioning through visual identity and product design. “Solana” (meaning sun) informed a system centered on natural energy, brought to life through a minimal sun icon, calming color palette, and clean typography. I designed product packaging to highlight ingredient dosage and offer portability through form. The brand extended across launch assets including influencer kits, event sampling materials, paid ad campaigns, a shopify storefront, and a conversion-focused Amazon listing.
YEAR
2022
ROLE
Brand & Product Designer
SERVICES
Full brand identity, product packaging, go-to-market creative
About the project
Goal
Create a new supplement brand for the yoga and wellness market: a non-caffeinated, functional pre-workout built for mindful movement. The product needed to stand out in a category saturated with artificial, gym-focused formulas- offering a clean, ingredient-forward alternative designed around ritual, portability, and clarity.
Smooth Scroll
This will hide itself!
This will hide itself!
Solana
OVERVIEW
I led the brand from naming and positioning through visual identity and product design. “Solana” (meaning sun) informed a system centered on natural energy, brought to life through a minimal sun icon, calming color palette, and clean typography. I designed product packaging to highlight ingredient dosage and offer portability through form. The brand extended across launch assets including influencer kits, event sampling materials, paid ad campaigns, a shopify storefront, and a conversion-focused Amazon listing.
YEAR
2022
ROLE
Brand & Product Designer
SERVICES
Full brand identity, product packaging, go-to-market creative
About the project
Goal
Create a new supplement brand for the yoga and wellness market: a non-caffeinated, functional pre-workout built for mindful movement. The product needed to stand out in a category saturated with artificial, gym-focused formulas- offering a clean, ingredient-forward alternative designed around ritual, portability, and clarity.
Smooth Scroll
This will hide itself!
This will hide itself!
Solana
OVERVIEW
I led the brand from naming and positioning through visual identity and product design. “Solana” (meaning sun) informed a system centered on natural energy, brought to life through a minimal sun icon, calming color palette, and clean typography. I designed product packaging to highlight ingredient dosage and offer portability through form. The brand extended across launch assets including influencer kits, event sampling materials, paid ad campaigns, a shopify storefront, and a conversion-focused Amazon listing.
YEAR
2022
ROLE
Brand & Product Designer
SERVICES
Full brand identity, product packaging, go-to-market creative
About the project
Goal
Create a new supplement brand for the yoga and wellness market: a non-caffeinated, functional pre-workout built for mindful movement. The product needed to stand out in a category saturated with artificial, gym-focused formulas- offering a clean, ingredient-forward alternative designed around ritual, portability, and clarity.
Smooth Scroll
This will hide itself!
This will hide itself!