I joined as the first designer and led a full rebrand from positioning through visual identity and product experience. I developed the logo, color system, typography, and social presence; creating a cohesive, recognizable brand across all touchpoints. In parallel, I led the redesign of the dating app, focusing on onboarding and connection flows to better reflect the product’s core idea: meeting through mutual relationships. The work resulted in a more intuitive, trust-driven experience and significantly improved user activation.
About the project
Reposition Frnds of Frnds as a trusted, design-forward dating platform built on real-world connections. The product needed to differentiate from swipe-based apps by emphasizing mutual relationships. The goal was to create a brand and product experience that felt credible, social, and effortless.
Smooth Scroll
This will hide itself!
This will hide itself!
Frnds of Frnds
OVERVIEW
I joined as the first designer and led a full rebrand from positioning through visual identity and product experience. I developed the logo, color system, typography, and social presence; creating a cohesive, recognizable brand across all touchpoints. In parallel, I led the redesign of the dating app, focusing on onboarding and connection flows to better reflect the product’s core idea: meeting through mutual relationships. The work resulted in a more intuitive, trust-driven experience and significantly improved user activation.
About the project
Reposition Frnds of Frnds as a trusted, design-forward dating platform built on real-world connections. The product needed to differentiate from swipe-based apps by emphasizing mutual relationships. The goal was to create a brand and product experience that felt credible, social, and effortless.
Smooth Scroll
This will hide itself!
This will hide itself!
Frnds of Frnds
OVERVIEW
I joined as the first designer and led a full rebrand from positioning through visual identity and product experience. I developed the logo, color system, typography, and social presence; creating a cohesive, recognizable brand across all touchpoints. In parallel, I led the redesign of the dating app, focusing on onboarding and connection flows to better reflect the product’s core idea: meeting through mutual relationships. The work resulted in a more intuitive, trust-driven experience and significantly improved user activation.
About the project
Reposition Frnds of Frnds as a trusted, design-forward dating platform built on real-world connections. The product needed to differentiate from swipe-based apps by emphasizing mutual relationships. The goal was to create a brand and product experience that felt credible, social, and effortless.
Smooth Scroll
This will hide itself!
This will hide itself!