I co-founded GreekLine and led the brand from concept through visual identity and product design. I developed the name, positioning, and full design system; translating a sensitive, high-stakes problem into a product that felt safe, trustworthy, and easy to use under pressure. I designed the mobile app experience end-to-end, focusing on clarity, speed, and anonymity. The brand extended across onboarding flows, campus materials, and partner-facing assets, creating a unified system that could scale across universities.
About the project
Create an event safety platform for college campuses that allows attendees to discreetly report incidents, request help, or communicate concerns in real time. The product needed to overcome a critical barrier: students often hesitate to speak up due to fear, uncertainty, or social pressure. GreekLine had to feel immediately safe, anonymous, and reliable while also demonstrating credibility to organizations adopting it. The goal was to design a system that reduced friction in moments of urgency and empowered users to take action without hesitation.
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This will hide itself!
This will hide itself!
GreekLine
OVERVIEW
I co-founded GreekLine and led the brand from concept through visual identity and product design. I developed the name, positioning, and full design system; translating a sensitive, high-stakes problem into a product that felt safe, trustworthy, and easy to use under pressure. I designed the mobile app experience end-to-end, focusing on clarity, speed, and anonymity. The brand extended across onboarding flows, campus materials, and partner-facing assets, creating a unified system that could scale across universities.
About the project
Create an event safety platform for college campuses that allows attendees to discreetly report incidents, request help, or communicate concerns in real time. The product needed to overcome a critical barrier: students often hesitate to speak up due to fear, uncertainty, or social pressure. GreekLine had to feel immediately safe, anonymous, and reliable while also demonstrating credibility to organizations adopting it. The goal was to design a system that reduced friction in moments of urgency and empowered users to take action without hesitation.
Smooth Scroll
This will hide itself!
This will hide itself!
GreekLine
OVERVIEW
I co-founded GreekLine and led the brand from concept through visual identity and product design. I developed the name, positioning, and full design system; translating a sensitive, high-stakes problem into a product that felt safe, trustworthy, and easy to use under pressure. I designed the mobile app experience end-to-end, focusing on clarity, speed, and anonymity. The brand extended across onboarding flows, campus materials, and partner-facing assets, creating a unified system that could scale across universities.
About the project
Create an event safety platform for college campuses that allows attendees to discreetly report incidents, request help, or communicate concerns in real time. The product needed to overcome a critical barrier: students often hesitate to speak up due to fear, uncertainty, or social pressure. GreekLine had to feel immediately safe, anonymous, and reliable while also demonstrating credibility to organizations adopting it. The goal was to design a system that reduced friction in moments of urgency and empowered users to take action without hesitation.
Smooth Scroll
This will hide itself!
This will hide itself!